Branding / Identity
Logo design
Web design
Ruggan is more than a beard care brand — it’s a celebration of craftsmanship, nature, and the rugged confidence of the modern man. Our goal was to create a brand and digital presence that communicates quality, authenticity, and a deep respect for the grooming ritual.
The Ruggan identity is bold yet refined. We crafted a custom look & feel grounded in natural strength and attention to detail — from colour and typography to tone of voice.
The logo, a stylised bearded figure, brings personality without overcomplicating. It’s recognisable, masculine, and scales beautifully across digital and print.
We designed Ruggan’s products to feel as premium and grounded as the ingredients inside. Matte dark bottles, clean labels, and strong silhouettes reflect a sense of quiet confidence.
Packaging was kept minimal but evocative — featuring natural textures, lifestyle scenes, and a palette that ties into the brand’s rugged elegance.
Ruggan’s website was designed to immerse users in the lifestyle behind the brand. Set against a deep, moody backdrop, it pairs bold photography with clear navigation and an effortless shopping experience.
We also integrated a blog filled with grooming tips and ingredient knowledge — positioning Ruggan as both a product and a guide.
We captured custom imagery that breathes life into the Ruggan brand — men with impressive beards in wild, natural settings. These visuals are key to Ruggan’s storytelling, creating a connection with its audience and showcasing the products in their natural habitat: outdoors, adventurous, authentic.
This wasn’t just a launch — it was the start of a community. Ruggan’s identity now reflects its values in every detail, and its platform positions it for long-term growth in a niche but passionate market.
The result is a brand that feels lived-in, trusted, and ready to lead.
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