Project

Branding / Identity

Logo design

Web design

Celestial Herbals is a wellness brand rooted in Caribbean herbal traditions. The challenge was to translate its ancestral wisdom into a compelling modern identity, website, and product line that connects with today’s health-conscious audience.

Our goal was to ensure the brand’s essence—purity, efficacy, and sustainability—remained clear and credible in a crowded market.

We developed a visual identity that bridges heritage and modern wellness. The logo combines clean lines with organic elements, symbolising the harmony between nature and science.

Earthy colours and natural tones ground the brand in trust, authenticity, and a sense of calm.

The Brand

The website acts as a digital sanctuary—designed to guide users through herbal knowledge and products.

Interactive features and immersive visuals simulate a “digital garden,” encouraging exploration while maintaining clarity and ease of navigation across devices.

Website

Tincture bottles were designed to be minimal yet expressive. Each label reflects the essence of the ingredients, using colours from the brand palette.

The packaging combines artisanal charm with shelf impact, with sustainability at the heart of the design choices.

Product Design

Celestial Herbals now has a strong, unified presence—online and on-shelf. The brand stands out with a refined, trustworthy identity, ready to grow in the natural health sector.

The project demonstrates our ability to blend storytelling, user experience, and visual clarity across platforms.

Outcome

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